Exciting news for fashion-forward beach-loving women in Huntington Beach! The Salty B, a brand-new women’s boutique, opened its doors, just in time for summer.
Founded by Hattie Ruggles and Alicia Cox, two local entrepreneurs with a passion for fashion and their beloved Huntington Beach, The Salty B aims to provide stylish apparel and accessories that perfectly complement the Huntington Beach lifestyle. Get ready to dress from beach to brunch to bonfire to bed!
A Unique Concept Born from Local Inspiration:
Hattie Ruggles, the primary owner and buyer for The Salty B, explains that the idea for the boutique came to life during a brunch at the Huntington Beach House. Ruggles and Alicia Cox realized they didn’t want to go home and change before their next adventure. Thus, the concept for The Salty B was born—a boutique that caters to the needs of Huntington Beach women, offering fun and flirty items that align with the city’s unique vibe.
Curated Collection for the Fashionable Beach Babe:
At The Salty B, shoppers can expect a well-curated collection of fashionable clothing and accessories. Whether you’re looking for trendy bathing suits, stylish cover-ups, versatile denim, chic dresses, comfortable sleepwear, or eye-catching jewelry, you’ll find it all at this boutique. The Salty B proudly features renowned brands such as Au+Ora, Blue Blush, Bromelia, LA | TC, Lotus and Luna, MATE THE LABEL, MINKPINK, Show Me Your Mumu, SOAH, The Laundry Room, and VYB Swim.
Beyond Fashion: Home Goods and Local Art:
The Salty B started with an online presence and pop-up shops, but now with a physical store, they are expanding their offerings. In addition to clothing and accessories, the boutique also showcases a selection of home goods and unique finds sourced locally and globally. They have even partnered with Candace Rock Photography, a talented local photographer specializing in beachside family portraits, engagements, and wedding photography, to feature her prints. The Salty B aims to create a complete and memorable shopping experience for its customers.
